Using the Project-Based Learning (PBL) and Authentic Intellectual Work (AIW) models, we sought to create coursework that had value beyond the classroom. Refinements in the self-publishing book industry provide the opportunity to present student work to a larger audience and in a different, more engaging format. With the help of free software, our classes were able to publish professionally-finished books for sale on Amazon.com. This article shows how we designed, implemented, assessed and evaluated a book-writing project for graduate (leadership studies) and undergraduate (science education) students who wrote, edited, designed, and published it at the end of the course.