Revitalizing forgotten place brands through TC. The case of The Old London Underground Company

Authors

Melodena Balakrishnan, University of WollongongFollow

RIS ID

91845

Publication Details

Balakrishnan, M. (2013). Revitalizing forgotten place brands through TC. The case of The Old London Underground Company. Touring Consumption: International Conference (p. 1). Germany: Karlshochschule International University.

Abstract

Abstract of paper presented at Touring Consumption: International Conference 2013, Karlsruhe, Germany.