Handbook of big data research methods
Publication Name
Handbook of Big Data Research Methods
Abstract
This state-of-the-art Handbook provides an overview of the role of big data analytics in various areas of business and commerce, including accounting, finance, marketing, human resources, operations management, fashion retailing, information systems, and social media. It provides innovative ways of overcoming the challenges of big data research and proposes new directions for further research using descriptive, diagnostic, predictive, and prescriptive analytics.
Open Access Status
This publication is not available as open access
First Page
1
Last Page
322