Title

Introduction to the handbook of big data research methods

Authors

Shahriar Akter, University of Wollongong
Samuel Fosso Wamba, TBS Education
Shahriar Sajib, University of Technology Sydney
Sahadat Hossain, University of Wollongong

Publication Name

Handbook of Big Data Research Methods

Abstract

This state-of-the-art Handbook provides an overview of the role of big data analytics in various areas of business and commerce, including accounting, finance, marketing, human resources, operations management, fashion retailing, information systems, and social media. It provides innovative ways of overcoming the challenges of big data research and proposes new directions for further research using descriptive, diagnostic, predictive, and prescriptive analytics.

Open Access Status

This publication is not available as open access

First Page

1

Last Page

10