Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare
Publication Name
Journal of Business Research
Abstract
The exponential rise of sharing economy has accelerated the growth of shared healthcare platforms in recent times. Although a shared healthcare platform transforms the exchange of service offerings, insight remains elusive regarding its value co-creation (VCC) dynamics and their effects. Drawing on the DART (dialogue, access, risk assessment, transparency) framework, this study frames the overall effects of VCC on perceived service innovation, perceived value and patient welfare. Data were collected from 251 patients from a shared healthcare platform. The findings confirm the elements of the DART framework as the antecedents of VCC of a shared healthcare platform, which significantly influence critical service outcomes.
Open Access Status
This publication is not available as open access
Volume
140
First Page
95
Last Page
106