Summary of Rossiter's article on 'forms of marketing knowledge'
RIS ID
8064
Abstract
Commentary on What Is Marketing Knowledge?: Stage I: forms of marketing knowledge, John R. Rossiter, Marketing Theory 2001 1: 9
8064
Commentary on What Is Marketing Knowledge?: Stage I: forms of marketing knowledge, John R. Rossiter, Marketing Theory 2001 1: 9
Publication Details
Jones, S. C. (2002). Summary of Rossiter's article on 'forms of marketing knowledge'. Marketing Theory, 2 (4), 333-337.