The incorporation of Transformative Consumer Research principles within the 'Cancer Good News' social marketing project: A Case Study

Authors

Lyn Phillipson, University of WollongongFollow
Julie Hall, University of WollongongFollow
Leissa Pitts, Illawarra Shoalhaven Local Health DistrictFollow

RIS ID

103480

Publication Details

Phillipson, L., Hall, J. & Pitts, L. (2015). The incorporation of Transformative Consumer Research principles within the 'Cancer Good News' social marketing project: A Case Study. World Social Marketing Conference (pp. 21-21). Fuse Events.

Abstract

Abstract presented at the World Social Marketing Conference, 19-21 April 2015, Sydney, Australia