Niche markets can breathe new life into manufacturing

Authors

Christopher Gibson, University of WollongongFollow
Geoffrey M. Spinks, University of WollongongFollow

RIS ID

91693

Publication Details

Gibson, C. & Spinks, G. (2013). Niche markets can breathe new life into manufacturing. The Conversation, 28 May 1-3.

Link to publisher version (URL)

http://theconversation.com

Abstract

Ford’s announcement that it will cease making cars in Australia is an enormous blow to manufacturing, and especially to the workers involved. But does it mean Australian manufacturing on its deathbed? Far from it.