Advergames play with nutrition by making fast food rewarding

Authors

Sandra C. Jones, University of WollongongFollow
Jeffrey A. Thom, University of WollongongFollow

RIS ID

92101

Publication Details

Jones, S. & Thom, J. A. (2013). Advergames play with nutrition by making fast food rewarding. The Conversation, 6 December 1-4.

Link to publisher version (URL)

http://theconversation.com

Abstract

Advergaming is a relatively recent approach to advertising that overcomes many of the limitations of traditional advertising. But advergames are increasingly being used by fast food companies to target children by rewarding play with unhealthy food products.