Comparison study on development path for small and medium-sized enterprises E-commerce using complex fuzzy sets

Authors

Lipeng Feng, University of WollongongFollow
Jun Ma, University of WollongongFollow
Yong Wang, Chongqing University
Jie Yang, University of WollongongFollow

RIS ID

126789

Publication Details

Feng, L., Ma, J., Wang, Y. & Yang, J. (2018). Comparison study on development path for small and medium-sized enterprises E-commerce using complex fuzzy sets. International Journal of Computational Intelligence Systems, 11 (1), 716-724.

Abstract

E-commerce has grown exponentially in the past decade in global market. In China most E-commerce enterprises are small and medium-sized (SMEs). Compared to their large-sized counterparts, SMEs have to face many obstacles when extending their E-commerce businesses. In view of the complexity and periodicity of criteria in SMEs' development, the paper develop an evaluation method using complex fuzzy sets (CFS) to help them select appropriate development path. Then the paper focuses on a case study in Chongqing, China and compares the results with two other different methods (TOPSIS and COPRAS). The study indicates that the presented work can better handle uncertainty and periodicity in the evaluation process.