Social accounts of objective content, like the one advanced by Tomasello(2014), are traditionally challenged by an 'essential tension' (Hutto and Satne 2015). The tension is the following: while sociality is deemed to be at the basis of thinking, in order to explain sociality, some form of thinking seems to be necessarily presupposed. In this contribution I analyse Tomasello's twostep theory of the evolution of human thinking vis-à-vis this challenge. While his theory is in principle suited to address it, I claim that the specifics of the first step and the notion of perspective that infuse it are problematic in this regard. I end by briefly sketching an alternative.