Corporate speak and “collateral recruitment”: surfing the student body

Authors

Colleen McGloin, University of WollongongFollow

RIS ID

103029

Publication Details

McGloin, C. (2015). Corporate speak and “collateral recruitment”: surfing the student body. Review of Education, Pedagogy and Cultural Studies, 37 (4), 345-358.

Abstract

‘‘Corporate speak,’’ the language of neoliberalism, has for so long been integrated into higher education institutions that many academics greet new terms wanly with the tedium of overkill; academic practice is scrutinized and regulated through terms such as performance indicators, benchmarking, service providers, and clients. As part of a discursive field where ideological shifts continue to apply marketized frames of reference as neoliberalism tightens its grip, new terms and phrases are commonplace.