RIS ID
15648
Abstract
This paper examines why both B2B and B2C small businesses adopt of E-commerce. It provides an examination of the association between B2B/B2C adoption and other organizational and managerial factors by questioning small business managers about business sector, market focus, gender of the CEO and educational level of the CEO. It also examines the groupings and priorities of criteria used in the decision-making process to adopt E-commerce, to determine whether differences exist between those small businesses that operate primarily in a B2B mode and those that operate primarily in a B2C mode.
Publication Details
Macgregor, R. C., Bunker, D. & Vrazalic, L. (2006). Small business adoption of E-commerce: a comparison of B2B and B2C businesses. Americas Conference on Information Systems (pp. 1852-1862). Atlanta: Association for Information Systems.