Gordon, R., Hastings, G., McDermott, L. & Siquier, P. (2007). The critical role of social marketing. In M. Saren, P. Maclaran, C. Goulding, R. Elliott, A. Shankar & M. Catterall (Eds.), Critical Marketing: Defining the field (pp. 159-173). Burlington, MA: Elsevier.
Please refer to publisher version or contact your library.
Publication Details
Gordon, R., Hastings, G., McDermott, L. & Siquier, P. (2007). The critical role of social marketing. In M. Saren, P. Maclaran, C. Goulding, R. Elliott, A. Shankar & M. Catterall (Eds.), Critical Marketing: Defining the field (pp. 159-173). Burlington, MA: Elsevier.