"You wouldn't know it had alcohol in it until you read the can": adolescents and alcohol-energy drinks
RIS ID
40840
Abstract
Young Australians' perceptions, and consumption, of alcohol-energy drinks were examined via a multi-method study conducted in late 2008. The study consisted of: 12 focus groups with 12- to 17-year-olds from metropolitan, regional and rural New South Wales (n = 95); and a survey of 12- to 17-year-olds with data collected through schools, intercepts, and the Internet (n = 1263). Alcohol-energy drinks were a popular product among adolescent participants, with similarity to soft drinks identified as a primary appeal, and they showed limited awareness of the potential harms from their consumption. Given the international evidence of harms associated with alcohol-energy drinks, those concerned with reducing alcohol-related harm amongst young people should advocate for restrictions on this product category.
Publication Details
Jones, S. C. (2011). "You wouldn't know it had alcohol in it until you read the can": adolescents and alcohol-energy drinks. Australasian Marketing Journal, 19 (3), 189-195.