Export commitment and the global financial crisis: perspectives from the New Zealand wine industry

Authors

Yang Yu, Victoria University of Wellington
Valerie J. Lindsay, University of Wollongong in Dubai

RIS ID

99557

Publication Details

Yu, Y. & Lindsay, V. 2016, 'Export commitment and the global financial crisis: perspectives from the New Zealand wine industry', Journal of Small Business Management, vol. 54, pp. 771-797.

Abstract

The study investigates how firms adjusted their export commitment in response to the recent global financial crisis. Findings based on New Zealand wine companies suggest that firms' commitment to exporting is influenced by both their export performance achieved before the crisis and the negative effect that the crisis exerted on their subsequent export performance. These two performance-induced influences can be further moderated by managerial attitude toward exporting and managers' perceptions of export market uncertainty. Theoretically, the study builds on the behavioral theory of the firm and extends the past performance-strategy relationship to the situation of exporting in a financial crisis.