Entrepreneurial orientation and performance of microenterprises in an emerging economy
RIS ID
90329
Abstract
Guided by the literature on institutional theory and entrepreneurial orientation (EO), this study examines the impact of the institutional environment on EO and performance of microenterprises at the subnational, city level in an emerging economy in contrast to most studies conducted at the national level in developed markets. The results of the study show that four types of formal institutions and two types of informal institutions are significantly associated with EO and that the latter is positively associated with higher levels of microenterprise performance. Implications of the results and future research directions are discussed.
Publication Details
Lindsay, V., Ashill, N., Roxas, B. & Victorio, A. 2014, 'Entrepreneurial orientation and performance of microenterprises in an emerging economy', Journal of Strategic Marketing, vol. 22, no. 7, pp. 631-656.