Is the magic of "feel good" and "look great" at Giordano still working?

RIS ID

32085

Publication Details

Saxena, R. P. & Khandelwal, P. K. 2010, 'Is the magic of "feel good" and "look great" at Giordano still working?', Management decision, vol. 48, no. 3, pp. 440-455.

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Link to publisher version (DOI)

http://dx.doi.org/10.1108/00251741011037792