Customer Relationship Management: Are Companies Getting Divorced From Reality?

Authors

Melodena Balakrishnan, University of WollongongFollow
Lien Els

RIS ID

29281

Publication Details

Balakrishnan, M. & Els, L. 2008, 'Customer Relationship Management: Are Companies Getting Divorced From Reality?', 2008 Oxford Business & Economics Conference; St Hugh's College, Oxford, OBEC, UK,