Social marketing principles and feedback from student surveys and focus groups to develop appropriate and effective anti-drug driving messages that target university student drivers
Description
Survey of drivers in the 18-25 year old age group regarding behaviours and attitudes towards taking illicit drugs and impairment of driving ability. Development and evaluation of intervention strategies to reduce participants' intentions to engage in drug-driving. Participants in the study will be university students, the majority of whom will be under the age of 25 and live throughout Sydney and the Illawarra areas, although findings are expected to be generalised to ACT university students.
Keywords
drugs, driving, alcohol, driving behaviour, social marketing
Publisher
University of Wollongong
Recommended citation
Jones, Sandra (2011) Social marketing principles and feedback from student surveys and focus groups to develop appropriate and effective anti-drug driving messages that target university student drivers. University of Wollongong.
Persistent identifier (Handle)
Collection period
1 January 2008 - 31 December 2009
FoR codes (2008)
1507 TRANSPORTATION AND FREIGHT SERVICES, 1117 PUBLIC HEALTH AND HEALTH SERVICES