Social maps of healthy eating campaigns in Australia with media analysis, quantitative and experimental results
Description
This dataset includes social maps of healthy eating campaigns in Australia showing the positions of stakeholder groups, the extent of ambiguity in healthy eating campaigns and impact, particularly on consumers, of these positions and ambiguities. Also included are media analysis, surveys, interviews and experiments.
Keywords
obesity, nutrition message, food, advertising, consumer, perceptions, credibility, ambiguity
Publisher
University of Wollongong
Recommended citation
Jones, Sandra (2011) Social maps of healthy eating campaigns in Australia with media analysis, quantitative and experimental results. University of Wollongong.
Persistent identifier (Handle)
Collection period
1 January 2005 - 31 December 2006
FoR codes (2008)
1505 MARKETING, 1117 PUBLIC HEALTH AND HEALTH SERVICES