Publication Details

This paper was originally published as: Ellmers, G, Reflection and graphic design pedagogy: developing a reflective framework to enhance learning in a graphic design tertiary environment, 2006 ACUADS Conference: Thinking the Future: Art, Design and Creativity, Faculty of Art & Design, Monash University & School of Art, Victorian College of the Arts, Melbourne, 27-29 September 2006, 1-10. Copyright 2006 The Australian Council of University Art and Design Schools.


The pedagogical approach employed in the graphic design program at the University of Wollongong is based primarily on a blend of project-based and studio-based learning. Emerging from experience and observations of teaching in this environment, the researcher has identified potential for enhanced learning through a formalised reflective framework. This may address concerns that current teaching frameworks over emphasise the design project, leaving the student at risk of not learning from the design process itself. This paper will describe the ongoing development and implementation of a formalised reflective framework into the University of Wollongong undergraduate graphic design program. Informed by staff and student feedback, and the researchers observations, this paper will evaluate the outcomes to date and suggest future directions.