Publication Details

S. Ballard HTML Colour Codes 2010 Furtherfield London Furtherfield Pty Ltd


The HTML Color Codes exhibition features a selection of internet based artwork that address the topic of digital color. The central question that the exhibition poses is whether or not artists working with the internet are in fact limited to a "ready-made" color palette, a premise that many artists working with film, photography, and mass produced, standardized paint sets have assumed. The rationale for this question stems from theories of perception that argue that color is a not ready-made object found in a paint set or machine, but rather it is an experience that results from a complex process of light interacting with the retina and human nervous system.

Dr. Susan Ballard is a writer, curator, musician and artist who spends her time writing, thinking and teaching about contemporary digital and time-based installation art, sound and noise. Her current research investigates the contribution of artists to contemporary notions of utopia and the political and cultural implications of a materialist reading of media cultures in antipodean environments.

Link to publisher version (URL)