Exploring loyalty in mobile information services: the role of sound amusements

Authors

Fumiyo Kondo
Jiro Hirata
Dr. Shahriar Akter, University of WollongongFollow

RIS ID

49230

Publication Details

Kondo, F. N., Hirata, J. & Akter, S. (2010). Exploring loyalty in mobile information services: the role of sound amusements. International Journal of Mobile Marketing, 5 (1), 125-140.