Home > bal > Papers > 3084
Rebekah Russell-Bennett Josephine Previte Nadia Zainuddin
38064
Russell-Bennett, R., Previte, J. & Zainuddin, N. (2009). Conceptualising value creation for social change management. Australasian Marketing Journal, 17 (4), 211-218.
Please refer to publisher version or contact your library.
DOWNLOADS
Since December 16, 2012
http://dx.doi.org/10.1016/j.ausmj.2009.06.002
Advanced Search
Publication Details
Russell-Bennett, R., Previte, J. & Zainuddin, N. (2009). Conceptualising value creation for social change management. Australasian Marketing Journal, 17 (4), 211-218.