Enacting change in strategic marketing decisions: the role of regulatory focus in teams

Authors

Jelena Spanjol, University of Illinois-Chicago
Leona Tam, University of WollongongFollow
William J. Qualls, University of Illinois
Jonathan D. Bohlmann, North Carolina State University

RIS ID

65274

Publication Details

Spanjol, J., Tam, L., Qualls, W. J. & Bohlmann, J. D. (2009). Enacting change in strategic marketing decisions: the role of regulatory focus in teams. World Marketing Congress - Marketing in Transition: Scarcity, Globalism, and Sustainability Oslo, Norway: Purdue University.