RIS ID
12612
Abstract
This paper attempts to test the importance of country of origin in influencing the quality perception of products by GCC consumes.
12612
This paper attempts to test the importance of country of origin in influencing the quality perception of products by GCC consumes.
Publication Details
Metwally, M. M. (2005). Country-of-Origin Influence on Quality Perception of Products Sold in GCC Countries: A Case Study. Journal of International Marketing and Marketing Research, 30 (2), 55-65.