Motivations for the buying behaviour of 'healthy' and 'unhealthy' foods by parents of pre-school aged children

Authors

Gary I. Noble, University of WollongongFollow

RIS ID

15301

Publication Details

Noble, G. I. (2006). Motivations for the buying behaviour of ''healthy'' and ''unhealthy'' foods by parents of pre-school aged children. In G. Ogunmokun, R. Gabbay & J. Rose (Eds.), Business Across Borders in the 21st century: conference proceedings of the 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development Perth: Academy of World Business, Marketing and Management Development.

Link to publisher version (URL)

Conference of the Academy of World Business, Marketing and Management Development