Stay healthy and happy: an exploratory study of a fitness centre in Port Stephen, Australia
RIS ID
111197
Abstract
This study aims to assess the service quality perceptions of the fitness members and their service satisfaction. 185 responses were received from 400 surveys, representing a response rate of 46%. The overall findings indicated that current fitness members perceived high levels of service quality and were satisfied with the services provided by the fitness center. The results tended to indicate that the fitness center was offering flexible services that satisfied the different tastes and expectations of each market segment. The fitness facility is offering and delivering satisfied services. Therefore, the fitness center has established the appropriate marketing mix for its services to meet its customer needs.
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Publication Details
Limsiritong, K. & Kattiyapornpong, U. (2011). Stay healthy and happy: an exploratory study of a fitness centre in Port Stephen, Australia. Australian and New Zealand Marketing Academy Conference (ANZMAC 2011)