Transforming consumers' lives through marketing

Authors

Simone Pettigrew, University of Western Australia (UWA), Curtin University
Nadia Zainuddin, University of WollongongFollow
Rebekah Russell-Bennett
G Smith

RIS ID

107744

Publication Details

Pettigrew, S., Zainuddin, N., Russell-Bennett, R. & Smith, G. (2014). Transforming consumers' lives through marketing. International Social Marketing Conference