Influencing experiential value through social marketing m-games

Authors

R Mulcahy
Rebekah Russell-Bennett
K.A. Kuhn
Nadia Zainuddin, University of WollongongFollow

RIS ID

107736

Publication Details

Mulcahy, R., Russell-Bennett, R., Kuhn, K. & Zainuddin, N. (2015). Influencing experiential value through social marketing m-games. Australian New Zealand Marketing Academy Conference