Unintended effects of planning in goal striving: substitution and amplification
Wing Yin Leona Tam, University of WollongongFollow
Jelena Spanjol, University of Illinois at Chicago
José Antonio Rosa, University of Wyoming
Tam, L., Spanjol, J. & Rosa, J. Antonio. (2015). Unintended effects of planning in goal striving: substitution and amplification. In B. Schmitt & L. Lee (Eds.), The Psychology of the Asian Consumer (pp. 33-39). United Kingdom: Routledge.
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