Twenty-one years of the Journal of Brand Management: a commemorative review
RIS ID
99893
Abstract
The Journal of Brand Management (JBM) was launched in 1993 and currently spans more than 140 editions containing over 1000 original articles, commentaries and book reviews. This commemorative review reflects on the considerable heritage of JBM over the past 21 years, and includes a discussion of seven key brand management themes identified from the Journal archive to date.
Publication Details
Powell, S. M. (2014). Twenty-one years of the Journal of Brand Management: a commemorative review. Journal of Brand Management, 21 (9), 689-701.