RIS ID
16990
Abstract
In mapping movements on the edge, we explore how scholars redefine the boundaries of what constitutes research and practice. In The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits, a book that already promises to be one of the seminal business books of the 21 st century, C. K. Prahalad (2004) recounts his difficulties in finding a journal to publish the research that informed his book. Thanks to his earlier success with a prizewinning bestseller on more conventional business strategy, Competing for the Future (Hamel & Prahalad, 1994), Prahalad went on to find a book publisher despite the academic journal rejections. His efforts, we would argue, were powered by his Asian origins and his desire to apply his business knowledge to make a positive difference to people disempowered by living at the bottom of the economic pyramid.
Publication Details
McKie, D., Motion, J. & Munshi, D. (2004). Envisioning communication from the edge. Australian Journal of Communication, 31 (3), 1-11.