The temptation of dynamic online survey questions - should we resist it?

Authors

Sara Dolnicar, University Of QueenslandFollow
Duncan Rintoul, University of WollongongFollow
Bettina Grun, Vienna University of Economics and Business,Johannes Kepler University

RIS ID

85937

Publication Details

Dolnicar, S., Rintoul, D. & Grun, B. (2013). The temptation of dynamic online survey questions - should we resist it?. CAUTHE 2013 Conference Proceedings (pp. 162-163). Council for Australasian University Tourism and Hospitality Education.

Link to publisher version (URL)

CAUTHE Conference

Abstract

One thing we most need to learn is that we must stop letting our existing methods and tools dictate and shackle our thinking and research. They are no substitute for using our heads. The brain is still the most important tool we have. Jacob Jacoby, 1978, p. 95.