Title

Development of a market orientation research agenda for the nonprofit sector

RIS ID

83072

Publication Details

Chad, P., Kyriazis, E. & Motion, J. (2013). Development of a market orientation research agenda for the nonprofit sector. In C. Campbell & J. Ma (Eds.), Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Proceedings of The 16th Biennial World Marketing Congress (p. 392). Ruston, United States: Academy of Marketing Science.

Abstract

Abstract presented at The 16th Biennial World Marketing Congress, Monash University, July 17-20 2013.

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