Development of a market orientation research agenda for the nonprofit sector
Paul Chad, University of WollongongFollow
Elias Kyriazis, University of WollongongFollow
Judy Motion, University Of New South WalesFollow
Chad, P., Kyriazis, E. & Motion, J. (2013). Development of a market orientation research agenda for the nonprofit sector. In C. Campbell & J. Ma (Eds.), Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Proceedings of The 16th Biennial World Marketing Congress (p. 392). Ruston, United States: Academy of Marketing Science.
Abstract presented at The 16th Biennial World Marketing Congress, Monash University, July 17-20 2013.
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Since November 06, 2013
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