Development of a market orientation research agenda for the nonprofit sector

Authors

Paul Chad, University of WollongongFollow
Elias Kyriazis, University of WollongongFollow
Judy Motion, University Of New South WalesFollow

RIS ID

83072

Publication Details

Chad, P., Kyriazis, E. & Motion, J. (2013). Development of a market orientation research agenda for the nonprofit sector. In C. Campbell & J. Ma (Eds.), Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Proceedings of The 16th Biennial World Marketing Congress (p. 392). Ruston, United States: Academy of Marketing Science.

Abstract

Abstract presented at The 16th Biennial World Marketing Congress, Monash University, July 17-20 2013.