Publication Details

Faff, R., Ali, S., Atif, M., Brenner, M., Chowdhury, H., Crudas, L., Joubet, A., Malik, I., Mi, L., Nagar, V., Pullen, T., Siegrist, M., Smythe, S., Stephenson, J., Zhang, B. & Zhang, K. (2017). Fantasy Pitching. Journal of Accounting and Management Information Systems, 16 (2), 360-379.


This paper outlines a fantasy research pitch exercise conducted in a PhD course at the University of Queensland. Using Faff's (2015, 2017) pitching research template, students attending the course were asked to engage in a group exercise to pitch a "fantasy" research topic. While the final exercise was completed in a 90-minute timeframe (60 minutes of brainstorming, followed by 30 minutes of reporting back to the full group), the cohort had already been exposed to 5 x 90 minute sessions of related material over the weekend PhD module. Three groups of five were formed and they pitched three "fun" (or nonsense) topics: (a) Teenage Mutant Ninja Turtles: Impact on Society; (b) Wipe-a-Baby; (c) Quality of Dairy Products: The Happiness of the Cow Does Matter.

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