Fantasy Pitching

Authors

Robert Faff, University of Queensland
Searat Ali, University of WollongongFollow
Muhammad Atif, Griffith University
Matt Brenner, University of Queensland
Hasibul Chowdhury, University of Queensland
Leelyn Crudas, University of Queensland
Alison Joubet, University of Queensland
Ihtisham Malik, University of Queensland
Lin Mi, University of Queensland
Vinu Nagar, Swinburne University of Technology
Tim Pullen, University of Queensland
Manuel Siegrist, Bond University
Steve Smythe, University of Queensland
Jeff Stephenson, Bond University
Beile Zhang, University of Queensland
Kun Zhang, University of Queensland

RIS ID

133975

Publication Details

Faff, R., Ali, S., Atif, M., Brenner, M., Chowdhury, H., Crudas, L., Joubet, A., Malik, I., Mi, L., Nagar, V., Pullen, T., Siegrist, M., Smythe, S., Stephenson, J., Zhang, B. & Zhang, K. (2017). Fantasy Pitching. Journal of Accounting and Management Information Systems, 16 (2), 360-379.

Abstract

This paper outlines a fantasy research pitch exercise conducted in a PhD course at the University of Queensland. Using Faff's (2015, 2017) pitching research template, students attending the course were asked to engage in a group exercise to pitch a "fantasy" research topic. While the final exercise was completed in a 90-minute timeframe (60 minutes of brainstorming, followed by 30 minutes of reporting back to the full group), the cohort had already been exposed to 5 x 90 minute sessions of related material over the weekend PhD module. Three groups of five were formed and they pitched three "fun" (or nonsense) topics: (a) Teenage Mutant Ninja Turtles: Impact on Society; (b) Wipe-a-Baby; (c) Quality of Dairy Products: The Happiness of the Cow Does Matter.