Positioning a destination as fashionable: The destination fashion conditioning framework

Authors

Clifford Lewis, University of WollongongFollow
Gregory M. Kerr, University of WollongongFollow
Lois Burgess, University of WollongongFollow

RIS ID

132276

Publication Details

Lewis, C., Kerr, G. & Burgess, L. (2019). Positioning a destination as fashionable: The destination fashion conditioning framework. Tourism Management: research, policies, practice, 72 209-219.

Abstract

Although the word fashion conjures images of glamorous people wearing the latest styles of clothing and accessories, fashion has an impact on almost all daily activities (O'Cass, 2001) including science, art, education, and literature (Blumer, 1969; Mintzberg, 2005; Sproles, 1981). Fashion is closely linked with the latest trends, social practices, and innovative technologies (Lysikova, 2012), and permeates all public aspects of human behaviour (Atik & Firat, 2013; Radar, 1969). Due to the social nature of tourism consumption, and the destination's ability to 'say something' about the visitor, fashion also plays a significant role in tourism (Corneo & Jeanne, 1999; Greenwood, 1976).