An Integrated Protection Framework to Preserve Consumers' Rights and Responsibilities in Bangladesh

Authors

Shahriar Akter, Daffodil International UniversityFollow
Johra Kayeser Fatima, South East University
Habib-Uz-Zaman Khan, East West University

RIS ID

114488

Publication Details

Akter, S., Fatima, J. & Khan, H. (2007). An Integrated Protection Framework to Preserve Consumers' Rights and Responsibilities in Bangladesh. Daffodil International University Journal of Business and Economics, 2 (2), 169-182.

Link to publisher version (URL)

Daffodil International University

Abstract

Consumers are the nucleus of all marketing activities as they dictate the market mechanism. But these consumers in developing countries are victim of deprivation of their basic rights due to unawareness of their fundamental responsibilities. In this paper, we have articulated all the rights and responsibilities as per some established guidelines and assessed each of them in the context of Bangladesh. The survey result shows that most of our consumers are not aware of their rights and responsibilities, so we have recommended an integrated protection framework to preserve consumers' rights and responsibilities.