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Asia Pacific Media Educator

Abstract

This article advocates a "cascade learning approach" built on combined theory and skills, in the training of broadcast journalists. It attempts to show that the contemporary broadcast journalism curriculum for the Asia-Pacific region can develop its own core curriculum, not based on any educational imperialism or indeed on a traditional mass communication or communication studies approach. It also highlights the inadequacy of the "media/communications" approach to university education for journalists; and gives details of an experimental alternative approach to integrated learning in broadcast journalism.

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