Social marketing principles and feedback from student surveys and focus groups to develop appropriate and effective anti-drug driving messages that target university student drivers
1 January 2008 - 31 December 2009
Survey of drivers in the 18-25 year old age group regarding behaviours and attitudes towards taking illicit drugs and impairment of driving ability. Development and evaluation of intervention strategies to reduce participants' intentions to engage in drug-driving. Participants in the study will be university students, the majority of whom will be under the age of 25 and live throughout Sydney and the Illawarra areas, although findings are expected to be generalised to ACT university students.
1507 TRANSPORTATION AND FREIGHT SERVICES, 1117 PUBLIC HEALTH AND HEALTH SERVICES
drugs, driving, alcohol, driving behaviour, social marketing
University of Wollongong