Title

Enacting change in strategic marketing decisions: the role of regulatory focus in teams

RIS ID

65274

Publication Details

Spanjol, J., Tam, L., Qualls, W. J. & Bohlmann, J. D. (2009). Enacting change in strategic marketing decisions: the role of regulatory focus in teams. World Marketing Congress - Marketing in Transition: Scarcity, Globalism, and Sustainability Oslo, Norway: Purdue University.

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