Enacting change in strategic marketing decisions: the role of regulatory focus in teams
Jelena Spanjol, University of Illinois-Chicago
Leona Tam, University of WollongongFollow
William J. Qualls, University of Illinois
Jonathan D. Bohlmann, North Carolina State University
Spanjol, J., Tam, L., Qualls, W. J. & Bohlmann, J. D. (2009). Enacting change in strategic marketing decisions: the role of regulatory focus in teams. World Marketing Congress - Marketing in Transition: Scarcity, Globalism, and Sustainability Oslo, Norway: Purdue University.
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