A study of community events held by not-for-profit organizations in Australia
This research questions the role and purpose of community-based events hosted by not-for-profit organizations (NFPs), particularly charities. Followed by a review of the relevant literature, openendedinterviews were conducted with managers of several Australian charities. The findings identify the key themes of strategic tension, stakeholder engagement, competitive pressures, event structure, event analysis, and review which are likely to be of importance to managers of NFPs who are involved in community events.
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