Country-of-Origin Influence on Quality Perception of Products Sold in GCC Countries: A Case Study

Authors

Mokhtar M. Metwally, University of WollongongFollow

RIS ID

12612

Publication Details

Metwally, M. M. (2005). Country-of-Origin Influence on Quality Perception of Products Sold in GCC Countries: A Case Study. Journal of International Marketing and Marketing Research, 30 (2), 55-65.

Abstract

This paper attempts to test the importance of country of origin in influencing the quality perception of products by GCC consumes.