Title

The paradoxical buying behaviour of parents: the purchase of 'healthy' and 'unhealthy' foods

Document Type

Journal Article

RIS ID

15300

Publication Details

Noble, G. I. (2006). The paradoxical buying behaviour of parents: the purchase of 'healthy' and 'unhealthy' foods. In J. Egan & P. Baines (Eds.), Academy of Marketing Annual Conference (pp. 1-17). London, UK: Academy of Marketing.



This record is in the process of being updated. Please contact us for more information.

Share

COinS