Title

The paradoxical buying behaviour of parents: the purchase of 'healthy' and 'unhealthy' foods

Document Type

Conference Paper

Publication Details

Noble, G. I. (2006). The paradoxical buying behaviour of parents: the purchase of 'healthy' and 'unhealthy' foods. In J. Egan & P. Baines (Eds.), Academy of Marketing Annual Conference (pp. 1-17). London, UK: Academy of Marketing.

Link to publisher version (URL)

Academy of Marketing Conference

RIS ID

15300

Please refer to publisher version or contact your library.

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