The temptation of dynamic online survey questions - should we resist it?
RIS ID
85937
Link to publisher version (URL)
Abstract
One thing we most need to learn is that we must stop letting our existing methods and tools dictate and shackle our thinking and research. They are no substitute for using our heads. The brain is still the most important tool we have. Jacob Jacoby, 1978, p. 95.
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Publication Details
Dolnicar, S., Rintoul, D. & Grun, B. (2013). The temptation of dynamic online survey questions - should we resist it?. CAUTHE 2013 Conference Proceedings (pp. 162-163). Council for Australasian University Tourism and Hospitality Education.