Doctor of Philosophy
Department of Management
Zain, Osman Md, Antecedents and consequences of loyalty patronage behaviour, Doctor of Philosophy thesis, Department of Management, University of Wollongong, 1993. https://ro.uow.edu.au/theses/1458
The purposes of this research are: (a) to examine the antecedents of loyalty patronage behaviour, (b) to exannine the consequences of store image and store image congruity with loyalty patronage behaviour, and (c) to contribute to the limited studies of the customer-management dyad in retailing, especially in the context of a non-western setting.
Unless otherwise indicated, the views expressed in this thesis are those of the author and do not necessarily represent the views of the University of Wollongong.