Understanding the future trends and innovations of ai-based crm systems

Publication Name

Handbook of Big Data Research Methods


Artificial Intelligence (AI) technologies have become increasingly important in a rapidly growing business environment. Despite the importance of AI to customer relationship management (CRM) systems, there is a lack of comprehensive literature on the capabilities and effects of this platform. Based on a review of the literature, this study proposes four primary dimensions and twelve sub-dimensions of AI-Base CRM systems.

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